The bill that has already gone through first level consideration by parliament is set to return from cabinet for onward consideration and approval.
According to President of the Advertising Association of Ghana, Joel Nettey, the aim of the bill is to sanitize advertising practice in Ghana.
"It is our sincere believe that this bill will in no small way help bring sanity into our industry as a whole and we look forward to it.
"In the interim, we continue to self-regulate and I call on all members to live and practice the highest standards and ethics in our noble profession.”
In his address to sector players at AGA’s Annual General Meeting here in Accra, Mr. Nettey added that,
" The bill is the surest way to ensure that only true professionals remain within our industry and we effectively weed out the fly-by-night pretenders who give our profession a bad name."
2015/2016 appears to have been a productive here for the association as it hosted the world of advertising and marketing communications in Accra in a leadership conference under the theme: "Africa Rising - The New Consumer Generation."
"As part of his opening address at the conference, President Mahama was committed to see to the passage of the Advertising Authority Bill that has been in the works for some time,” Mr. Nettey said.