Social Media Did you know 10,000 followers can earn you GHC10,000?

Thanks to social media and the immense opportunities it comes with, it is possible to turn a hobby into a paying gig.

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Have you heard the advice, ‘follow your passion’ and ‘Do what you love’ before? And have you thought what if your passion is actually a hobby?

Well as they say, find a job you love so that you’ll never work a day in your life, thanks to social media and the immense opportunities it comes with, it is possible to turn a hobby into a paying gig.  

The content you produce day-in and day-out that gets people laughing, sharing and commenting is that gold dust to help you get there. It is actually quite simple, the following you get online are now your currency. Each post shared online combined with increase reach and following brings you closer to a cedi.

The lifeblood of social media is content. Brandon Stanton, the creator of Humans of New York for instance, after losing his job, decided to tell the stories of New York through candid photographs on Facebook.

With a game plan in mind and passion, Brandon has grown the Humans of New York account to over 12 million Facebook likes.

This has landed him commissioned stories from the United Nations and has also launched a speaking, photography, philanthropic and media career. Humans of New York have raised nearly $500.000 for charity in the past six months.

Understanding humans play a bigger role in creating content people will love but there is a formula to that as well and that will be the topic Phiona Okumu, Music Editor and Artistes Manager at Apple Music and Irene Donati (Head of Strategy at OMG Digital, the Buzzfeed of Africa) will be treating at the independently organized Social Media Week in Accra on September 15.

Take the opportunity to learn the skills on how to earn some 10,000 followers for GH 10,000 using social media!

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