Ghana’s Mitch brothers spearhead #WordsMatters campaign to combat cyberbullying

“Coming from a place where our self-image and identity were boxed in by society, we had to live on people’s terms. Bullying is something my twin and I experienced in every aspect of our lives,” shared one of the Mitch brothers. “It started among our peers, focusing on our skin color: “Why are you so black? Why are you so fat?”etc. Our mom was the gateway to finding ourselves.”

This deeply personal revelation adds another layer of significance to the Mitch brothers’ commitment to combating cyberbullying.

Having experienced the impact of hurtful words firsthand, they are not only advocates for change but individuals who have navigated the challenging journey of self-discovery with resilience and strength.

Cyberbullying is a pervasive issue that affects countless lives globally. The Mitch brothers have taken a bold stance to address this problem head-on, leveraging their influence to spread awareness and encourage positive online behavior.

In a time where the virtual realm often intersects with our daily lives, the consequences of cyberbullying can be severe and lasting.

The brothers’ commitment to this cause is evident in their decision to use their birthdays as a platform for change. Going beyond traditional celebrations, they chose to shed light on the darker side of online interactions, urging their followers to reflect on the impact of their words and actions in the digital sphere.

The #WordsMatters campaign sees Mitch brothers creatively employ social media engagements by compiling negative comments from their various social media platforms onto a cardboard.

This visual representation serves as a powerful reminder of the real, often hurtful, words that people encounter online.

The board prominently displays a quote that encapsulates the essence of the Mitch brothers’ mission: “Feedback can give us, feedback can inform us, but cannot give us our identity.”

This profound statement speaks volumes about the brothers’philosophy on handling criticism and feedback. While constructive criticism can be valuable for personal growth, the Mitch brothers emphasize the importance of not letting online opinions define one's identity.

Expanding on this thought, the Mitch brothers believe that everyone has the right to express themselves online without fear of harassment or intimidation.

The campaign aims to foster a digital environment where individuals feel free to share who they are, their thoughts and their ideas without the threat of cyberbullying.

The Mitch brothers hope that the #WordsMatterscampaign against cyberbullying resonates strongly with their followers and beyond, gaining momentum with people from diverse backgrounds joining the cause.

It serves as a call to action for social media users to be mindful of their words and actions, recognizing the impact they can have on others.

They are setting an example for influencers and all social media users alike, proving that social media can be a force for good when used responsibly.