How to be a smart consumer in 2024

Out there on the Internet, there are millions and millions of different sites and the vast majority of them are trying to sell us something. Whether directly through retail or just from adverts, products are being sent to us more frequently than ever. That means it's vital that we as consumers can spot the good and bad from the pile. Here are just a few of the ways you can make sure you're shopping smart.

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No matter what you're doing in life, information is always power, and shopping is no exception. Taking the time to do research and learn about anything you plan to buy should always be your first step. Luckily, there are plenty of sites out there ready-made to help you. Every product and service, from shoes to smartphones to online casinos, has ratings and reviews.

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These sites usually break things down in a lot of detail as well, so in that latter example of casinos, going to a site like will give you all the information on things like bonuses, payment options, and even site security for a range of different sites. In that case, where many offerings are so similar, having those extra bits of info can really make a difference in your choices.


Compared to shopping offline, when you buy or subscribe to a service online, it can feel a lot more difficult to go back on your purchases in the event something is wrong. After all, asking for a refund in person is a lot simpler than navigating the often-confusing customer service mazes that online companies provide.

That's why, before you make a purchase, you should make sure to look through the terms and conditions that the site provides, particularly sections on complaints and refunds. As explained at, most of us inherently skip the T&Cs during transactions, but knowing exactly how a company is bound to handle issues can give you a lot of leverage if something goes wrong.

If we do end up making a bad purchase, and refunds are not likely to happen, the first instinct for a lot of people is to try and defend the mistake. People will often try to claim that it was somehow not that bad or even good to save face, rather than tell people they messed up. Unfortunately, the result is that more people may end up convinced to make the same mistake.


If you do end up in this situation, admitting the error and posting a proper review to a site like not only helps other consumers but also will help you in the end. Companies that are held to a higher standard and reported for bad practices will be more likely to improve their services in the future for everyone.

The key thing to keep in mind is that there are always other options out there. All it takes is a little time and effort to find them!


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