Pulse.com.gh logo

Tigo CEO Tigo Ghana ready to deliver more value in 2016

Some of Tigo Ghana’s major initiatives for 2016 include network optimisation and revamping its product portfolios to attract and retain customers.

  • Published: , Refreshed:

Ms Cynthia Gordon, the Executive Vice President and Chief Executive Officer, Africa Division of Millicom, has ended a two-day working visit to Ghana.

While in the country between January 18 – 19, she met with various stakeholders including members of the Ghana Leadership Team to discuss new and improved strategies to grow the business and deliver more value to customers.

Some of Tigo Ghana’s major initiatives for 2016 include network optimisation and revamping its product portfolios to attract and retain customers.

Ms Gordon said Africa's telecommunications market is innovative and competitive, due to the size and scale of predicted growth adding that the focus needs to be on some key strategic pillars.

“Ghana is an interesting and exciting market. It is one of the most vibrant and has enormous growth potential and we will differentiate ourselves by adding more value through existing infrastructure and partnerships. For instance with the increasing adoption of smartphones and internet consumption locally and the decreasing prices of smartphones worldwide, we can help drive up the numbers for smartphone connections through a win-win partnership with an affordable handset provider”, she said.

She said the focus for Tigo in 2016 is to grow the volume and value of customers by accelerating growth in data, Tigo Business and Mobile Financial Services, MFS.

In 2015, Millicom, the parent company for Tigo, highlighted industry predictions of an exponential growth in Africa’s mobile broadband subscriptions - which are expected to almost triple by 2018 whilst data traffic in Sub-Saharan Africa is estimated to grow by 20 times by 2019 – twice the global average. Industry research also forecasts that data revenues in Africa represents 10 percent – 20 percent of total revenues, but this number is expected to reach 30 percent by 2018.

Millicom’s vision is to leverage on the role of the internet and digital technology to advance people's lives -financially and socially and Cynthia’s task is to help position and sustain this within the Africa markets in the face of increasing competition.

With responsibility for six countries operations in Africa: Tanzania, Ghana, DRC, Senegal, Rwanda and Chad, her visit to Ghana was second since her appointment on September 21, 2015.

Cynthia has more than 20 years of telecom sector specific experience, leading mobile, broadband and fixed-line operations in emerging markets across Asia, the Middle East, Africa and Russia.

She developed her Africa experience while at Orange, where she was Vice-President of Partnerships and Emerging Markets, and Ooredoo where she was Chief Commercial Officer.


Credit: GNA

Do you ever witness news or have a story that should be featured on Pulse Ghana?
Submit your stories, pictures and videos to us now via WhatsApp: +233507713497, Social Media @pulseghana: #PulseEyewitness & DM or Email: eyewitness@pulse.com.gh.

Recommended Articles

Recommended Videos

Top Articles

1 Taxes In Ghana Don't rejoice; VAT has been hiked through ‘backdoor’ –...bullet
2 2018 Budget Review Prepare to pay 35% tax if you earn 10k and abovebullet
3 Kwabena Duffuor Official: Duffuor’s assets not being auctionedbullet
4 Menzgold Ghana Don't deposit money with Menzgold – BoG cautions...bullet
5 Investment banks in Ghana Top 5 investment banks in Ghana and...bullet
6 Uche Ofodile Captain Planet’s wife heads MTN Liberiabullet
7 Nigeria To The World Ex-Nigerian Minister appointed to...bullet
8 Education Top 5 private high schools in Ghana according to...bullet
9 Full Text 2018 mid-year budget review presented by Ken...bullet
10 2018 Budget Review Gov’t imposes tax on luxury vehiclesbullet

Top Videos

1 Money Alert Meet Africa's richest womanbullet
2 Forbes 2018 Africa's billionaires rich listbullet
3 New Discovery Ghana discovers new mineral, lithium in commercial...bullet
4 Tech 6 reasons you should buy an iPhone SE instead of any of the...bullet
5 Support Finance minister buys Kantanka carbullet
6 Plane Crash Starbow suspends operations following plane crashbullet
7 Dr Joseph Siaw Agyepong Nobody can collapse my company – JOSPONGbullet
8 New Phone Nokia’s MWC 2018 Event in Under 10 Minutesbullet
9 New Phones Nokia MWC 2018 Event in 5 minutesbullet
10 Video We are determined to move Ghana beyond aid - Bawumiabullet