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Chipotle taps Taco Bell's CEO to turn around the struggling chain (CMG)

13 February 2018 at 23:48
Chipotle's new CEO comes from another Mexican chain — Taco Bell.
  • The struggling chain has been searching for a new CEO since November, when founder Steve Ells announced plans to step down in an effort to turn around the chain.
  • At Taco Bell, Niccol pushed for creative marketing, digital innovation, and wild new menu items.

Chipotle's new CEO comes from another Mexican chain.

The struggling chain's new top executive will be Taco Bell's current CEO Brian Niccol. Niccol will replace Chipotle's founder and current CEO, Steve Ells.

Ells said in a press release that Niccol will bring "

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Chipotle has struggled since an E. coli crisis two years ago drove customers away from the chain. Shares of the company have fallen more than 60% since peaking in August 2015.

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