Facebook Is social network preparing a greater revolution than AppStore with "Bot Store"?

In April, Facebook will announce its "Bot Store", an offer enabling Messenger users to chat with bots designed by brands or services.

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Has Facebook had found the best way to approach artificial intelligence? play

Has Facebook had found the best way to approach artificial intelligence?

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"Messengers will be thought of as the next browsers, bots will be the new websites. This is the beginning of a new Internet ".

That's how Ted Livingston, founder of the messaging application Kik, describes the arrival of 'bots' in instant messaging.

On 12 April, Facebook should present at its F8 conference, "Bot Store" that some believe even more revolutionary than the App Store launched there nearly eight years by Apple and since copied by all.

The principle is simple: various brands can have their own Messenger robot designed to interact with customers. Eg, you can ask the bot an airline flight information; to buy a ticket; to make a bank transfer.

Simplifying interaction with online services

In a post published on Medium, Ted Livingston gives a vivid example. He joined his friends at a baseball game. Once seated, he realizes he is the only who doesn't have a beer. He had to get up, queue before getting his, thus missing two homeruns.  According to him, if the stadium had deployed a bot service, all he would have to do, would have been to scan a QR code, asking the bot for two Budweisers and confirm the payment.

play Messaging apps are dominating mobile usage and sessions (Contently.com)

 

A much simpler process than if he had to go to the AppStore to download an application, install it, register, order beers and then enter his credit card number. The principle of the bot eliminates the friction between the stages of a purchase.

More than 800 million users affected at once

This type of messaging interaction could also affect other sectors such as trade and services. In February 2016, the US site Quartz unveiled its news application designed as a messaging app. There is no list of items to check, the user only has to interact with the bot, so that the latter sums up all essential information. Optionally, a link is provided to the full article for those who want to dig deeper into the topic.

play As at Oct 2014, Facebook had 200 million active users on it Messenger app (WeAreSocial.org)

 

But why is this so revolutionary?

Because if Facebook confirms Bot Store in a few weeks, it will mean that the 800 million active users of the social network will be affected in one go; more than the total number of iPhones sold since its launch. When the App Store was launched, only 6 million people owned an Apple smartphone according to TechCrunch.

Bot Store, therefore, affect more than 100 times the users affected by the launch of the App Store in 2008. Several messaging applications have already taken the plunge; Kik, Slack, Telegram and certainly the most advanced, WeChat, can already order a taxi or a meal.

Last January, Facebook made available its "Chat SDK," allowing third party developers to develop apps dedicated to the Messenger app. A few months earlier, in August 2015, the company announced M, the social giant's own version of personal assistant, to help purchase items, book restaurants or plan a trip.

M is Facebook's response to Apple's Siri, Google's Now and Microsoft's Cortana, but it is the only one that uses the interface of a messaging service to interact with the user.

Has Facebook had found the best way to approach artificial intelligence?

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