Pulse logo
Pulse Region

Amazon and Walmart have been battling for retail dominance for 15 years — and there’s no end in sight (WMT, AMZN)

walmart 3
walmart 3

Walmart has been worried about Amazon for over a decade, according to former Walmart board member John Chambers. In 2003, Amazon was eight years old and was just starting to turn a profit. Still, Walmart was worried about the growing online retailer.

"This is something that I know. I saw Amazon coming at Walmart," Chambers told Business Insider's Julie Bort .

To keep up with the rapidly growing Amazon, Walmart has had to make a lot of changes to its business, from introducing two-day shipping and grocery delivery to spending more than $3 billion on its acquisition of Jet.com.

Here are all of the ways Walmart has evolved to keep up with Amazon:

Recommended For You

Walmart.com was initially launched in 2000.

Joe Raedle / Getty Images

Source: Walmart

Amazon had been founded five years earlier, in 1995, as a website that sold books.

Business Insider/Jessica Tyler

Source: Business Insider

In 2003, Amazon was eight years old and was just starting to turn a profit. Walmart had nearly $245 billion in sales in 2003. Its $8 billion in profit was more than all of Amazons sales that year. Still, Walmart was worried about the disruptive online retailers potential.

Ted S. Warren/AP

Source: Business Insider

"This is something that I know. I saw Amazon coming at Walmart," former Walmart board member John Chambers told Business Insiders Julie Bort.

April L. Brown / AP Images

Source: Business Insider

One of Walmarts earliest innovations to online shopping was when it launched its Site to Store service in 2007, allowing customers to shop online and pick up their orders in-store.

Steve Helber/AP

Source: Walmart

The program has expanded quite a bit over the past decade. Now, shoppers are able to order online and pick up in-store at a pickup tower or locker.

Walmart

But e-commerce didnt become a huge focus for Walmart until somewhat recently. In 2015, Walmart began testing its ShippingPass program, which offered shoppers free three-day shipping if they were willing to pay a $50 annual subscription fee. That was roughly half the $99 that Amazon Prime cost at the time.

Gunnar Rathbun/AP Images for Walmart

Source: MarketWatch

In 2016, Walmart dropped its three-day shipping guarantee down to two days, the same that Prime offered.

Business Insider/Jessica Tyler

Source: Engadget

Also in 2016, Walmart acquired e-commerce startup Jet.com for $3.3 billion.

Facebook/Jet

Source: Business Insider, Business Insider

Jet offers Walmart access to urban customers, and the fact that its a digitally native brand means Walmart can expand its online reach further.

Jet.com

Walmart ended the ShippingPass program in 2017, just two years after its launch. It began offering free two-day shipping to all customers who spent $35 or more.

Subscribe to receive daily news updates.