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The brand is setting a new standard for sustainable fashion within luxury fashion.
Its new collection, the Mesh-Shem Collection is indeed a sign of the times, and it has proven beyond doubt that sustainablele fashion could also be stylish and luxurious.
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Clatural’s Mesh-Shem collection also introduces the brand’s newest signature design the SHEM in addition to its globally recognized signature design the MESH. The brand has set a new trend in the fashion world and it is very clear that their commitment to sustainability in the fashion industry is only going to grow.
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On the release of Clatural's new collection, Founder and Creative Director of the brand Clara Pinkrah-Sam emphasized the fact that every individual outfit made by the fashion brand is consciously crafted with the planet earth in mind and their beloved client at heart.
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She said the brand has a zero-waste tolerance philosophy which cannot be decoupled from how each piece is 80% hand crafted ethically and sustainably into luxuriously stylish pieces of wearable art. She said “Clatural is not just a couture brand, we stand for a cleaner earth for empowerment of mostly marginalised women and youth. Anytime you buy Clatural, you have invested in a timeless, unique, 80% handmade piece(s) of wearable art which are also ethical and sustainable”.