Moschino has unveiled a new fragrance campaign with Linda Evangelista as a '1950's housewife.

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The Italian luxury brand chose the 50 year old supermodel for the surreal campaign for the latest fragrance 'Fresh'.

The supermodel was transported into the '50s era in a short red wig wearing bold blue eyeshadow and orange lips while holding the fragrance inspired by a window cleaner channelling a inner '50's housewife!

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The fragrance presented in/inspired by a window cleaner spray bottle look alike is already getting rave reviews.