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On Friday, former Gucci creative director, Frida Giannini,tied the knot with former Gucci CEO, Patrizio di Marco.
To the surprise of everyone who expected her to wear a Gucci wedding dress, the bride walked down the aisle in a Valentino wedding dress.
The Valentino dress was a custom haute couture gown created just for the occasion by Valentino Creative Directors, Maria Grazia Chiuri and Pierpaolo Piccioli, friends of the bride.
The designers, who shared sketches of the long-sleeved lace and sheer paneled dress on Valentino's Instagram page, also designed a coordinating look for the couple's daughter, Greta.
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Check out the beautiful dress above.