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Media streaming service increases basic HD price in the UK again

Subscribers are being notified via email, and it's worth noting that the increase only applies to new customers.

According to reports, Netflix is investing heavily in new TV originals, and maintaining the standard set by House of Cards, Orange is the New Black and Daredevil doesn't come cheap.

Therefore it should come as little surprise to hear that Netflix is raising the price of its basic HD subscription from £6.99 to £7.49 per month in the UK.

Sources say subscribers are being notified via email, and it's worth noting that the increase only applies to new customers.

When the rate was last changed in May 2014, Netflix promised a two-year price freeze for existing subscribers paying £5.99 per month.

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However, sources say it is not clear yet if those paying the £6.99 rate will be offered a similar deal. Furthermore, it seems Netflix is keeping its cheapest plan (one device at a time, SD only) at £5.99 per month and its premium plan (four devices at a time, HD and 4K) at £8.99 per month.

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