Internet corporation shows off password-free logins, new encrypted email new technology

Yahoo is taking a new approach, called "on demand" passwords in order to avoid inefficiency and insecurity of traditional passwords.

Leading tech companies have embraced a two-factor authentication as a more secure option, instead of passwords, but they're optional and only those particularly concerned about their digital identities take the time to set it up.

Hence, Yahoo's new approach, like the two-step authentication, you'll be sent a unique time-sensitive code through an app or a text message to your phone when you want to log in, but there's a key step missing: you won't have to type in your primary password first.

With "on demand" passwords, you won't have a permanent password tied to your account that's required every time you log in.

Some might even call it "one-step" authentication, when you try to sign in, you'll see a "send my password" button instead of a traditional password text box if you enable the system.

Yahoo VP, Dylan Casey, called the feature "the first step to eliminating passwords," according toCNET.

While that may be true, there's no denying that "on demand" passwords are inherently less secure than systems that employ two-step authentication, which Yahoo already offers as an optional feature to its users.

This is not the first time a company has looked into eliminating the password, the world's largest tech companies are working to find the successor to the dated password and many are turning to biometric readers like fingerprint or eye scanners for a solution.

Yahoo Mail has never been known for its security standards, but the company is working to turn that around.

Alongside "on demand," Yahoo also has a new working version of its new end to end encryption system.

The system is designed to make it far easier to encrypt emails, and it's built off of a Google-made Chrome extension that's still in the alpha stage.

Unfortunately, the system will not be automatically enabled for every email, in an interview with The Washington Post, Yahoo security chief, Alex Stamos, says he expects users to employ the security measure just for particularly sensitive emails.

According toThe Wall Street Journal, the system will still leave information like the recipient, subject line, and timestamp unencrypted, but the message contents will only be visible to the sender and receiver.

Yahoo expects to have end to end encryption online by the end of the year.

Check out demonstrative video below.

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