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The world's most profitable mobile phone maker, Apple Inc., has denied a report that it's working on a plan to market communications services directly to consumers that would bypass telecom operators on which it now relies to deliver services.
Business Insider had reported earlier on Monday that the iPhone maker was testing a so-called mobile virtual network operator (MVNO) service in the United States, which would involve it renting capacity from one or more network operators to sign up its own customers.
According to NDTV Gadgets, the website reported that the mobile phone maker is also in talks with European operators about such an arrangement.
"We have not discussed nor do we have any plans to launch an MVNO," said an Apple spokeswoman in a statement on Tuesday, according to a report by NDTV Gadgets.
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