Let's support Black Stars in good and bad times - MTN Ghana CEO

Mr. Adadevoh's words come on the back of the team's disappointing exits from both the 2022 FIFA World Cup and the 2023 Africa Cup of Nations, events MTN Ghana sponsored with about $2 million under his leadership.

The MTN Ghana CEO didn't shy away from addressing the elephant in the room when asked if the teleco will continue to sponsor the national team’s shambolic performances in recent times.

But the MTN Ghana boss echoed a sentiment that goes beyond financial transactions. "When you support a team, you have to support them through the good and the bad times," he said.

According to him, the current tough times are an opportunity for collective support to rebuild the structures necessary for the Black Stars' success.

Adadevoh furthered expressed a deep sense of pride in the Black Stars, recognizing their significance in projecting Ghana on the global stage. He highlighted the few iconic elements consistently associated with Ghana – the Black Stars, Kwame Nkrumah, and sometimes Kofi Annan. The team represents more than just a football entity; it's a symbol of national identity and pride.

The CEO's parting words serve as a reminder that the Black Stars, despite recent setbacks, are an integral part of the nation's narrative, and fostering resilience and support is crucial for their future triumphs.