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A stone’s throw from Spike Lee's “summer palace”, the splendid president of what is, this mid-July, the most important crossroads for celebrities on the planet, a conscience of tomorrow was invited to this forum of new worlds. This was an opportunity for the young Madagascan raffia-palm craft brand to promote its values and ambitions.
Invited to speak at the high-end advocacy session ‘Mastermind’ at the opening of this day presented by the Better World French endowment fund, Eileen Akbaraly challenged the public regarding the modern mission of companies. “Customers want transparency about the origin of materials, products that have meaning, an identity inseparable from their territory. The act of purchasing is aligned with a certain relationship to the world which values human action and demonstrates natural balance.”
It is a major development for all economic and creative players from the South as well as the North, confirmed by the presence of other panelists such as OECD adviser Louis Maréchal, the president of the René Moawad Foundation, Michel Moawad from Lebanon, geopolitician Mikaa Mered, Ghanaian politician Kwabena Okyere Darko-Mensah, and even international lawyer Stéphane Brabant.
During the evening, several hundred prestigious guests were able to appreciate the immanent beauty of the unique works of Made For A Woman, produced in the brand's workshops in Madagascar. Bags, tunics, and hats, made by hand in the tradition of the living heritage of Madagascar and colored without heavy metals or dangerous chemicals, offered testimony to a desire to magnify this inseparable link between nature, women, and men who inherit it and the risky, daring part called intelligence in action. Traceability was illustrated by the film “The Raphia Journey” by Geoffrey Gaspard, produced by Eileen Akbaraly, which was presented to guests on the Croisette.
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https://bit.ly/2TdHCJN
At the end of the event, Eileen Akbaraly received the Unity Peace Award [Best Commitment] from the collective Union-Life International.
Created by Manuel Collas de La Roche as a forum conducive to advocacy for peace, solidarity, and humanism, the Better World Fund held its 5 th edition within the prestigious framework of the 74 th Cannes Film Festival. Over the years, it has honored personalities of international rank including Jean-Michel Cousteau, Mary J. Blige, Denis Mukwege, Forest Whitaker, and HRH Prince Albert.
Distributed by APO Group on behalf of Made for a Woman.
For more images: https://bit.ly/3z2ZOoO
Press Office: fazdahall@gmail.com +27834133346 vincent.garrigues@meroe.global +33640460542
MADE FOR A WOMAN Anosivavaka, Ambohimanarina, Antananarivo, Madagascar
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Made for a Woman