• Nasdaq launched passiveIQ to help clients better understand the passive investing market.
  • Exchange-traded products,
  • The service gives corporations a better understanding of what ETFs and indexes they and their competitors are included in.

Money has been flowing into passive investments at an explosive clip and now Nasdaq has a product that seeks to help companies make sense of the market.

according to Investment Company Institute data. As such, it is just as important for publicly traded companies to understand what is moving markets in ETFs and other passive investment vehicles as it is for them to know what's going on with their stock price.

he product functions similarly to a search engine for exchange traded products and indexes, allowing users to see which ones they and their competitors are included in. It'll soon provide users with insights into why a company may or may not be included in an index.

"A lot don't know why they're in the index, or what indexes they are in," Pross said.