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Banking on Christmas to sell goats, the story of Musah

Musah has targeted residents, drivers and those who ply the East Legon (American House) - Madina route. He has created his ‘goat market’ at a strategic place which is a junction away from a traffic light.

Musah brought goats from Bolga to Accra so he can sell ahead of Christmas

Musah lives in Bolgatanga in the Upper East Region of Ghana. The young Ghanaian who has an eye for business is not letting the festive period pass by without getting some cash.

On Monday, December 10, 2018, Musa travelled to Accra, the capital of Ghana with 11 goats. In less than 24 hours, the young Ghanaian had sold 8. That's how good business has been for Musah as the festive period approaches.

The prices of Musah’s goat start from GHC150 to GHC300.

“I sell GHC150, others GHC250, and GHC300,” he said.

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“I came to Accra on Monday (December 10, 2018). I brought eleven goats. I have sold 8 of them so far.”

According to Musah some of the people who bought goats from him, paid via mobile money while others gave him cash for their purchases.

Musah said he will continue selling at this spot anytime he brings his goats to Accra because “people driving here are buying and they don’t ask for a reduction.”

Musah added that he is hopeful the 3 goats left will be sold in the next 24 hours. He said that when the goats finish he will go to Bolagatanga to bring more for sale before the Christmas holidays.

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According to Musah, it will take him one week to return to Accra with new goats to sell.

When asked how much it cost to transport the goats to Accra, he said that he paid GHC20 for each goat from Bolga to Accra. His transportation fare was GHC90.

This means that he paid GHC310 in order to get himself and the animals to Accra for sale.

When he got to the bus station in Accra (Circle), he paid GHC45 to transport the goats to East Legon.

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He said that despite the cost involved he is certain he will make some profit before he goes back home to Bolga.

One may think he rears the animals himself. But Musah explained that his father buys the goats from Burkina Faso then he, in turn, brings it to Accra for sale.

“My father buys from Burkina Faso. We do not rear them. We buy the biggest goat at GHC150 and the smallest one we buy if at GHC100 at Burkina Faso. We sell the big ones at GHC300 and the small ones at GHC200.”

Even though Musah is a Muslim he has plans to celebrate the Christmas with his family.

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“My family and I will kill one of the goats and enjoy. I am a Muslim but Christmas is for everybody not only Christians.”

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