People are going crazy over Doritos' hilarious Super Bowl commercial — and it's even more brilliant than you realize

pulse

February 5, 2018 12:26 AM

Doritos' Super Bowl commercial has more than 10 million views online. The ad is part of a smart strategy for the company.

Fans are going crazy for PepsiCo's Super Bowl commercial showing two of its most popular brands, Doritos and Mountain Dew.
It has over 10 million views online,
The ad shows Peter Dinklage and Busta Rhymes teaming up in a rap battle against Morgan Freeman and Missy Elliot.

PepsiCo has struck gold with this year's Super Bowl ad for two of its best-known brands, Doritos and Mountain Dew.

The commercial — which shows the "Game of Thrones" actor Peter Dinklage and the rapper Busta Rhymes teaming up in a rap battle against another actor-rapper duo, Morgan Freeman and Missy Elliott — has more than 10 million views online and is the most shared ad on social media, according to the ad-analytics company iSpotTV.

#AdBowl's over, folks. @Dor... @ Dino Baskovic, Clinker of Mugs #emo#

Sports Illustrated reported that NBC was averaging more than $5 million per 30 seconds of an ad, meaning PepsiCo most likely spent more than $10 million on the minute-long commercial.

But the ad is a stroke of genius — by advertising two brands in one commercial, the company is killing two birds with one stone.

The ad is the company's latest prominent commercial since its disastrous spot in April that featured Kendall Jenner giving Pepsi to police and protesters amid a national conversation about police brutality. PepsiCo quickly pulled that ad.

Here's PepsiCo's full Super Bowl ad:

Doritos Super Bowl Commercial 2018 Peter Dinklage and Morgan Freeman

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