Amazon -owned Whole Foods opened its seventh 365-branded store in the 300 Ashland building in Fort Greene, Brooklyn in January 2018.
On Friday, Business Insider's Hayley Peterson reported that the brand will sunset , and no new stores will carry the 365 name. The company cited a diminishing price difference between 365 and regular Whole Foods stores as a reason for the change. The current stores will remain the same for now, however.
I toured the 30,000-square-foot store the day it opened to take in the sights and sounds. A year later, it's one of my favorite grocery stores in New York City.
Read on to see how the Whole Foods 365 stores differs from both regular Whole Foods stores and its competitors:
The Whole Foods 365 store is in a recently developed complex sandwiched between the Brooklyn Academy of Music and the Atlantic Terminal shopping and transportation center. Its sole neighbor in the building is a new Apple Store.
Business Insider/Dennis Green
Signs inside the vestibule advertise the "Friends of 365" vendors you'll find on the main floor. The cafe level is open earlier, at 7 a.m., while the rest of the store is open at 8 a.m.
Business Insider/Dennis Green
The vendors are the most prominent feature of the first floor, and they're clustered like a mini food hall.
Business Insider/Dennis Green
To the left is Orwashers, a New York City-area bakery. Breads, bagels, sandwiches, and doughnuts are for sale.
Business Insider/Dennis Green
To the immediate left of that is a Juice Press outpost.
Business Insider/Dennis Green
Turn around and you'll find a (vegan!) hamburger joint.
Business Insider/Dennis Green
There's even a Brodo stand selling trendy bone broth.
Business Insider/Dennis Green
Toward the rear is a row of pour-it-yourself beer spouts.
Business Insider/Dennis Green
These vendors replace the traditional Whole Foods prepared-food section, but there's still a place to sit and stay awhile in the rear of the store.
Business Insider/Dennis Green
It's also where you'll find the Amazon Locker the only Amazon reference I found throughout the whole store at the time.
Business Insider/Dennis Green
Heading downstairs to the actual market, shoppers are given an easy choice.
Business Insider/Dennis Green
The fresh produce section is green and unmissable to the left.
Business Insider/Dennis Green
It has all the fresh produce you could desire, though I've noticed in repeat visits that some common vegetables are difficult to find at times.
Business Insider/Dennis Green
Organic and conventional produce are mixed together, and there is a fair number of both. It has mostly commonly used veggies, however, as well as many different types of kale.
Business Insider/Dennis Green
The section with fresh meat is enormous.
Business Insider/Dennis Green
It is packed with all the non-antibiotic, hormone-free, no-nitrate meat you could stomach. Whole Foods' emphasis on health and natural ingredients extends to this concept.
Business Insider/Dennis Green
Though 365 Everyday Value is certainly the focus of the more wallet-friendly store, there are a number of other brands available, too.
Business Insider/Dennis Green
The mix seemed to be about 50-60% private label, and the rest were other brands.
Business Insider/Dennis Green
There are a few aisles of frozen goods. Though they are name brands, it's usually the smaller organic brands, like Amy's, that you'll find lining the shelves.
Business Insider/Dennis Green
Prices throughout the store appear reasonable. The private-label goods are at least on par with Trader Joe's offerings around the corner, if not cheaper.
Business Insider/Dennis Green
Each item is tagged with a fancy e-ink display showing the prices.
Business Insider/Dennis Green
There were at least a few items I noticed that were at or near the lowest prices I've seen in other stores in New York, including Kerrygold butter that was priced at about $3. I had paid over $4 for similar butter at a Key Food store nearby.
Business Insider/Dennis Green
The store has a bit more personality than you would see at other Whole Foods stores, and it features a kitschy color scheme and corny sayings. A sign that said "Kale Me Maybe" was put up for Valentine's Day.
Business Insider/Dennis Green
On the other side of the store, there are bars of prepared foods to buy and enjoy, but they are nowhere near as large as what you'd see at a regular Whole Foods. There is also a cold case full of grab-and-go options.
Business Insider/Dennis Green
The baked goods area is substantial, and it features breads and sweets made by local bakeries.
Business Insider/Dennis Green
The sweets look especially tempting.
Business Insider/Dennis Green
The beer area is also large, with a number of both small, local craft beer brands and large national brands available.
Business Insider/Dennis Green
Throughout the store, Whole Foods was hawking its 365 membership program that allowed customers additional savings and discounts on certain items, much like a traditional grocery store. This program has now ended in favor of Amazon's Prime membership discounts.
Business Insider/Dennis Green
Coming away from the store, I was impressed. The price and selection are by far the best in the neighborhood, and maybe even the entire city.
Business Insider/Dennis Green
SEE ALSO: We went to Whole Foods' answer to Trader Joe's to see who does it better here's the verdict