Survey shows 2.2 million household on Satellite TV
The Survey, conducted in the last quarter of 2015 across the 10 regions noted that 3.5 million homes use terrestrial sets while 100,000 use cable.
In addition, 6million TVs are flat-screens, out of which 1.1 million are High Definition (HD)-enabled while 22,000 are not HD capable.
The survey, titled “Ghanaian TV Market Report” comes at a time Ghana is working out modalities to move from analog to digital television.
Ghana delayed migrating to digital communication owing to financing and infrastructural challenges.
Eric Lecocq, General Manager of North, West and Central Africa at SES said the result highlights the opportunities of the “African market.”
“The research results show that the African market is full of opportunities, and we will continue to develop our services to support TV operators and help them grow and reach new audiences. Furthermore, the research has a huge impact on countries such as Ghana, where digitisation is a major focus,” he said.
Ricardo Topham, senior market and business analysts at SES said satellite growth is significant to the growth of the digital broadcasting infrastructure in the country.
He added that the study aims to track the penetration of digital sets in the country as part of an effort to support the country’s digital migration.
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