A survey by Society European of Satellites (SES) says 2.2 million out of 5.7 million household in Ghana are either connected to satellite dishes or have digital sets that receive satellite signal.
In addition, 6million TVs are flat-screens, out of which 1.1 million are High Definition (HD)-enabled while 22,000 are not HD capable.
The survey, titled âGhanaian TV Market Reportâ comes at a time Ghana is working out modalities to move from analog to digital television.
Ghana delayed migrating to digital communication owing to financing and infrastructural challenges.
Eric Lecocq, General Manager of North, West and Central Africa at SES said the result highlights the opportunities of the âAfrican market.â
âThe research results show that the African market is full of opportunities, and we will continue to develop our services to support TV operators and help them grow and reach new audiences. Furthermore, the research has a huge impact on countries such as Ghana, where digitisation is a major focus,â he said.
Ricardo Topham, senior market and business analysts at SES said satellite growth is significant to the growth of the digital broadcasting infrastructure in the country.
He added that the study aims to track the penetration of digital sets in the country as part of an effort to support the countryâs digital migration.