Actress defends company's 'honesty' after $5m lawsuit
Jessica Alba says her allegeations filed against her 'Honest Company' are baseless and lack merit!
Alba's billion-dollar company has been accused of "deceptively and misleadingly" its customers by calling its products natural when they actually contain synthetic ingredients. The class-action suit, led by customer Jonathan D. Rubin, is now demanding an estimated $5 million in damages.
"We believe that consumers deserve to know what’s in their products — whether it’s diapers for their children, cleaning products for their families or beauty products for themselves. Our formulations are made with integrity and strict standards of safety, and we label each ingredient that goes into every product - not because we have to, but because it's the right thing to do. The allegations against us are baseless and without merit. We strongly stand behind our products and the responsibility we have to our consumers. We are steadfast in our commitment to transparency and openness. I know my children, Honor and Haven, are growing up in a safer home because of our products," Alba writes in a written statement provide to Pret-a-Reporter
This is however not the first time 'Honest Company' has been hit by strong legal hammers. But in August, it faced well-publicized complaints over an SPF 30 sunscreen that left consumers burnt and angry. At the time, The Wrap reported that ingredients the suit claims are mislabeled included: the synthetic preservatives Methylisothiazolinone and Phenoxyethanol, a synthetic surfactant called Cocamidopropyl Betaine, and the petrochemical-based Sodium Polyacrylate.
The Honest Company defended the product then, even though the lawsuit specifically names the sunscreen, calling it "ineffective in preventing unhealthy exposure to harmful UV rays." But the Food and Drug Administration, however, does not regulate the term "natural" on cosmetic, cleaning or even food labels, reports Wrap.
The Honest Company, worth an estimated $1.7 billion, made headlines earlier this year when its famous co-founder was hailed as one of the country's richest self-made businesswomen.
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