Rapper in talks with Apple for an exclusive release of his "Swish" album

38-year-old, Kanye West, is reported to release his seventh studio album, " Swish" on Apple new music streaming platform which is expected to launch later today  despite the fact that Kanye is a co-owner of Jay-Z's  rival streaming service TIDAL.

Jay-Z launched TIDAL in March with celebrities including Beyonce, Madonna, and Kanye on board to promote it, but within a month it had dropped out of the top 700 download chart.

Dr. Kanye West recently referred to Apple as "number one" company in a interview at the Cannes Awards.

He added, "The reason I said I didn’t like Samsung particularly is because throughout my entire life, because of how my parents raised me, I have to work with the number one. I can’t work with anyone but Jay Z, because he’s number one.

"I can’t be with any girl but Kim, because that’s the girl whose pictures I look at the most and get turned on by. I’m not going to represent any company but Louis Vuitton, because that’s number one", Kanye said.