)
)
In an exclusive interview on Hit FM, the âThunderâ hitmaker revealed that the internet outage significantly hampered his ability to engage with his audience and promote his latest releases. Streaming platforms play a crucial role in the modern music industry, providing artists with a platform to reach a global audience and generate revenue.
He detailed that he was astonished by the events of March 14, which sent Ghana into an abrupt and unplanned internet blackout, since most peopleâs everyday activities depended on having access to the internet.
)
Kidi
âI didnât know how much of our lives were controlled by the internet. Everything was at a standstill,â he said.
)
)
)
He clarified that because many were unable to access streaming sites, the three-day blackout had an impact on his music streams.
âIt did (impact my streams). I mean, if you donât have electricity and you donât have the internet to even pay your light bill, you need the basics first. But weâre happy that the internet is coming back small,â he said.
)
Kidi
KiDi went on to say that he could not picture a future without the internet and acknowledged its influence on peopleâs daily life.
âItâs crazy because a lot of the work we do now is influenced by the internet. If that ever happens, it will be serious. I canât even imagine it because we have to go back to the old days when we wrote letters and rode horses,â he said.
The blackout, which occurred due to undersea fibre optic cable damage, disrupted internet services across the country, affecting businesses, communication, and entertainment sectors.