But before that, he talks to Pulse.com.gh in a ‘Q & A’ session where he discussed the impact of the deadly COVID-19, the difference between Ghana and UK music industry and best solution to Ghana’s slow growth on the international market.
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Goldkay talks afrobeats, sounding like Burna Boy, latest song “Party” and more
UK-based Ghanaian afrobeats musician Goldkay is out with his latest party-theme banger, titled “Party”, after weeks of anticipation.
Goldkay
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The “Bluffin” hitmaker also responded to claims that he sounded like Burna Boy on his latest song “Party” and what’s next for him.
Q: How has the COVID-19 affected you are a musician? Bother negative and positive.
A: Of course, COVID-19 has meant lockdown for everyone therefore no live shows or opportunities to play or perform music in public. I have tried to use this time positively to concentrate on not only music but my health and fitness. I have been locked in the studio during this time developing and perfecting my new Afrovibe music.
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Goldkay
Pulse Ghana
Q: Per your assessment, what has changed in the music industry as far as COVID-19 is concerned?
A: Of course, artists are currently unable to earn money from live shows or touring due to COVID-19 and social distancing. I have found during this time there has been quite a big shift in the digital world as we are all stuck indoors. COVID-19 has encouraged artists to think of new innovative ways to keep their fans engaged as well as growing their fan base.
Q: You have been in both Ghana and UK music industry. What is the difference and what should Ghana do to match up to the UK trend?
A: I would say that both the UK and Ghana industry is growing in terms of worldwide recognition. However, I do feel, as much as I love my culture and tradition, I feel us as a nation need to explore how we can make our culture relatable for those who do not understand our language.
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Q: You seem to focus more on afrobeats. Who introduced you to the genre and why are you so much focused on it?
A: I wouldn’t say I was focused on Afrobeat, however, what I will say is that I am who I am and that it translated in the music I create.
Goldkay
Pulse Ghana
Q: On your new song 'Party', you sounded a bit of Burna Boy. Did he inspire you, or you partially copied him to fit in the trend?
A: ‘Party’ came about whilst on holiday with the ‘man dem’ (friends). Chilling and reflecting on each others’ lives and achievements, catching up whilst having a good time. I guess over time you evolve as an artist and before I guess I would say I was testing the waters to see where I felt most comfortable. Growing up listening to Highlife, Hiplife, Gospel, RnB and Dancehall, this has developed the current sound allowing me to create what I like to call Afrovibe music.
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I have worked with some producers such as Ckay, Guilty Beatz, Uglyonit and Gamz ine tuning my sound and now I know feel my music is a true interpretation of me. I enjoy Burna Boy’s music so to me this comment is a compliment.
Q: What's next after 'Party'?
A: Back to back bangers lol, fresh new music and a blend of vibes to sweet the spirit.
Enjoy his latest song, “Party”, below and don’t forget to share your candid views with us.
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