Musicians are a driving force in the fashion industry. They are perfect muses for fashion brands and they also promote the Ghanaian fashion industry on the international platforms in their music videos and during their stage performance.
Award-winning Ghanaian musician, Jane Awindor popularly called Efya is a brand ambassador for made-in-Ghana products including bespoke apparel from Ghanaian designers.
Efya is a trendsetter and her million followers all of whom are waiting to catch on to the next big trend. Like it or not, Efya is a living style legend and these are our favourite styles inspired by her that will take over the fashion industry this year.