The Clout vs Talent Debate: Navigating the music industry with master helpline

In the pulsating heart of the music industry, where dreams collide with reality, two forces reign supreme: clout and talent.

The Clout vs Talent Debate

These dynamics are the very essence of what drives success in an ever-evolving landscape.

As an Executive Vice President and Manager at Trust Music Distribution, I've traversed the industry's labyrinth, guiding artists through the tumultuous waters of clout and talent.

Habeeb Oluwafemi Giwa, affectionately known as Master Helpline in the music realm, embodies the synergy of these forces. With a career spanning years, his name resonates as a powerhouse behind African music and entertainment scenes. But what truly sets him apart is his unwavering belief in the delicate balance between clout and talent.

In today's music industry, clout can be likened to currency. It opens doors, fast-tracks opportunities, and unprecedentedly thrust artists into the spotlight. However, it's a talent that is the cornerstone for longevity and sustained success. As Master Helpline aptly puts it, "Clout can get you somewhere faster, but talent will take you further."


Clout reigns supreme in a world inundated with aspiring artists clamouring for attention. It's the golden ticket, the elusive key to unlocking the gates of industry recognition. Yet, amidst the cacophony of voices vying for relevance, talent often gets drowned out in the noise.

Master Helpline understands the intricate dance between clout and talent. While clout may provide the initial spark, it's talent that fuels the fire. With his keen eye for raw potential, he identifies promising artists and nurtures their craft, understanding that true greatness is cultivated over time.

Artist development emerges as the linchpin in this equation. It's the bridge between raw talent and industry acclaim, the catalyst for transforming potential into prowess. A label or management platform's investment in artist development is like sowing the seeds of success. It's a strategic manoeuvre that lays the foundation for enduring relevance in an ever-shifting landscape.

But amidst the allure of clout, Master Helpline remains steadfast in his conviction: "You can build clout around talent, but you can't create talent from clout." True artistry transcends fleeting trends and superficial accolades. It's the indelible mark left by those who dare to defy convention and carve their path.


As EVP/Manager at Trust Music Distribution, Master Helpline embodies the ethos of artistic management. His astute leadership and unwavering dedication have propelled countless artists to new heights of success. Through his guidance, they navigate the tumultuous waters of the industry with grace and resilience, emerging as beacons of authenticity in a sea of conformity.

In addition to his role at Trust Music Distribution, Master Helpline wears another hat as the President and CEO of MCE Entertainment, a record label and artist management based in Capetown, South Africa. Through MCE Entertainment, he continues championing emerging talent, fostering a culture of innovation and creativity that transcends borders and boundaries.

In the grand tapestry of the music industry, clout and talent intertwine, each lending its unique hue to the canvas of success. Yet, it's those like Master Helpline who understand the delicate balance between the two, weaving a narrative of innovation and artistry that transcends fleeting trends and stands the test of time.

Ultimately, it's not merely about chasing fame or fortune but leaving an indelible legacy that resonates across generations. In that pursuit, Master Helpline remains a guiding light, illuminating the path for artists to chart their course amidst the ever-shifting tides of the music industry.

As we navigate the labyrinth of clout and talent, let us heed the wisdom of those who have trodden the path before us. For in their footsteps lies the blueprint for success, forged in the crucible of passion, perseverance, and unwavering belief in the transformative power of music.




Unblock notifications in browser settings.

Eyewitness? Submit your stories now via social or: