Tech company partners with Luxottica to create new smart eyewear

At this point, it appears Intel wants to own face computing, as the company has been pegged as providing the chip powering the next version of Google Glass.

It has officially announced a partnership with (Glass partner) Luxottica Group, maker of Oakley, Persol, Armani, Coach and more.

Not much is known about specific details of the arrangement so far - but Luxottica and Intel are anticipating the launch of their first product resulting from the collaboration in 2015.

Intel clearly wants to become a leader in the wearable tech space, as opposed to a background player, which is what they've become on mobile, with more powerful mobile chipmakers like Qualcomm stealing the spotlight.

Smart eyewear still hasn't proven itself as something consumers are generally very excited about, but Intel clearly doesn't want to make the same mistake it did in the mobile market, which was to underestimate its ultimate eventual impact.

This seems like it will be a direct attempt to build the future of consumer wearables, specifically, too, since Luxottica and its sub-brands appeal primarily to that space.