'We used to fill auditoriums without artistes, So why the hate?' – Allo Maadjoa opens up about career struggles

Ghanaian dancer, choreographer, and creative entrepreneur Benjamin Opoku, popularly known as Allo Maadjoa, has opened up about the criticism and setbacks he has faced despite being one of the country's most influential figures in dance.

Speaking about his journey, Allo Maadjoa revealed that he once went an entire year without receiving a single booking, describing it as one of the most difficult periods of his career. However, he said the experience only strengthened his determination to continue contributing to the growth of Ghana's creative industry.

"We used to fill auditoriums without any artiste. People came because they believed in what we were doing and supported the movement," he said, recalling a time when dance alone could attract massive audiences.

He also expressed disappointment over the criticism and negativity he has received despite his achievements and efforts to develop young talents.

"When people see your blessings and progress, some become unhappy. I've experienced a lot of hate, but I remain focused on my purpose," he stated.

Rather than allowing setbacks to discourage him, Allo Maadjoa established a dance academy to train and mentor upcoming talents. Some of the dancers he has nurtured include Danny GFC, Jumaar, Great Awa, and Allo Freedom. Beyond dance, he also managed musician Seven Kizs, further demonstrating his commitment to talent development.

Known off stage as Benjamin Opoku, Allo Maadjoa has recorded several groundbreaking achievements. In 2016, he became the first dancer in Ghana to organize and successfully sell out his own dance event, Face of SHS Bono Region, held in Sunyani. He also became the first Ghanaian dancer to surpass one million YouTube views with his viral dance video, Best Kids in Ghana.

In 2022, he made history as the first dancer in Africa to release a dance album, The Journey Dance Album. His achievements have earned him five Best Dancer titles at the Ashanti Premium Awards, a nomination for Best Dancer at the 2016 African Entertainment USA Awards, and recognition in 2025 for his impact on Ghana's street dance culture.

Allo Maadjoa has also choreographed for the World Bank's sanitation project in Ghana and collaborated with leading artistes including Camidoh on the viral Sugarcane dance challenge, Strongman, Medikal, Kuami Eugene, Mr Drew, Yaw Tog, and Eugene Official. He also maintains cordial relationships with fellow dancers Dancegod Lloyd, Incredible Zigi, and Afronitaa.

Despite the criticism, Allo Maadjoa says he remains committed to empowering young creatives and leaving a lasting legacy for Ghana's dance industry through resilience, innovation, and mentorship.