Here is how much a 30-second Super Bowl commercial will cost you
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The Kansas City Chiefs emerged 38-35 winners over the Philadelphia Eagles at a thrilling Super Bowl LVII.
Over the years, the Super Bowl has become the single hottest sports night with a lot of commercial value for advertisers.
According to Forbes, approximately $500 million is raked in as in ad revenue during one Super Bowl night. And this involved over 50 commercials on the night.
The cost for a 30-second commercial at the 2023 Super Bowl is estimated to be about $7 million, according to Forbes.
In 2022 for example, a 30-second commercial slot during the Super Bowl was $6.5 million, which was an increase from the $5.5 million asked for in 2021.
Historically, the most expensive Super Bowl ad of all time was in 2020 – a tie between Amazon and Google.
The lengths of the commercials were 90 seconds, costing a whopping total of $16.8 million for each company.
It is also reported that over 100 million people view the Super Bowl on television and digital platforms annually.
Below are the prices of a 30-second ad in some recent previous years:
- 2020: $5.6 million
- 2019: $5.3 million
- 2018: $5.2 million
- 2017: $5 million
- 2016: $4.5 million
- 2015: $4.25 million
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