- A luxury
- Guests are obsessed with getting photos of the hotel's infinity pool, which has a stunning view of Lake Lucerne and the mountains.
- Rooms at the hotel, Villa Honegg, cost between $500 and $12,000 a night.
A five-star hotel in the Swiss countryside has become so Instagram-famous that it doesn't even need to pay for advertising anymore.
Thanks to the popularity of its infinity pool on Instagram, Villa Honegg hasn't paid for advertising since 2011, according to Forbes.
Here's a look at the mountain hotel and its famed infinity pool.
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