What experts are saying about wearables

In recent years, we have had an influx of wearables like the Google Glass, Samsung Galaxy Gear, Pebble and FitBit, unfortunately they have created more buzz than actual sales.

However, many industry experts are optimistic that the new Apple Watch will bring demand for wearable technology to a new level.

Just as the iPod did for portable music players, iPhone for smartphones and iPad for tablets, the Apple Watch could propel wearable technology revolution to the forefront.

Therefore, it will be interesting to see the level of impact the Apple Watch may have on various industries, including digital marketing, once it is available to the public next month.

The Apple Watch is a new gadget designed for the wrist that will help with directions, reading messages and monitoring heart rates and to tell time, of course, but it's also another device for companies to get in front of their audience.

Both the iPhone and iPad were disruptive, in the sense that they transformed how businesses reached and engaged with consumers.

Not too long ago, companies had to ensure that their websites were mobile-friendly, as mobiles overtook desktops as the main method for Internet searches.

Wearable technology can have a potential positive impact on digital technology as it can understand customer reactions better, get an insight into the customer's minds, and help businesses understand how customers find them.

While, wearable technology could potentially help digital marketing, and help bring customers closer to businesses, only time will tell exactly what it will do.

What do you think about wearable technology and what impact do you think it will have on digital marketing?