- Tim Cook published an op-ed in Time Magazine on Thursday arguing for the US to rein in data brokers in order to give people true privacy when it comes to their data.
- Data brokers are firms such as Experian or Oracle which collect huge amounts of information on consumers, then sell that data or insights based on the data to their customers.
- Most people aren't aware that data brokers exist, and how they hoover up online information.
- Cook called for new federal privacy regulation to shine a light on data brokers' dealings.
Apple CEO Tim Cook came after the "shadow economy" of firms profiting from people's personal data in a column for Time Magazine on Wednesday .