During his submission broadcasted at the event, he said " today the Mac is stronger than ever, it continues to lead the industry in customer satisfaction as it has over a decade and more customers than ever are choosing the Mac".
He continued that " and all around the world, people use the Mac to do remarkable things, like the Mac itself they challenge the status quo, they take chances, they create, they innovate, they use the Mac to change the world and we'll to celebrate them".
After this Tim's comment, a short documentary of the people Apple is celebrating for using the Mac to change world played and it shows Ghana's DJ Switch with American singer Pharrell alongside other global influencers featured in the clip.
After the short documentary, Tim Cook said: " it's great to see how people use the Mac to do such amazing things". This becomes another pedestal the young multitalented Ghanaian Disc Jockey has been placed on following how her relevance keeps growing each year.
DJ Switch, real name Erica Armah Bra-Bulu Tandoh, is yet to speak on this her new feat of grabbing Tim Cook and Apple’s attention with her artistry. Her career kicked off at age 9 after she won TV3’s Talented Kids reality show in 2017.
In September 2018, she opened the Bill and Melinda Gates' Foundation's annual Goalkeepers event in New York City, as the warm-up act to French President Emmanuel Macron and now, Apple is placing her at the centre of its latest innovation.