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Ensuring Efficiency Leverage technology in your business, SMEs told

Ghanaian SMEs have been urged to take advantage of new technologies to improve business performance.

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The Managing Director of Rhema Systems and Associates, Jonathan Ane, has urged Small and Medium Enterprises to capitalise on the advantages of new technologies to enhance their businesses.

He said the machine and human interface is going to get stronger in few years which requires "a cultural and mindset change to be able to adapt to it and be ready for the change.

Mr Ane made the comments at a business forum organised by software company SAP in Accra.

A study conducted by Bastiat Ghana, a liberal economy think tank, shows that 92 per cent of companies registered in Ghana are micro, small and medium scale enterprise (SMEs). According to the study 85 per cent of the SMEs offer employment in the manufacturing sector. Also, 75 per cent of them contribute to the GDP.

Mr Ane as the world advance in technology, there was the need to "evangelise" to businesses, "especially SMEs, to understand the value of technology."

"Technology is coming and we cannot stop it," he stressed.

He cited companies such as Facebook, Google and taxi hailing App Uber making use of technology to transform their businesses.

The forum discussed the role of technology in enhancing business efficiency.

Mr Ane noted instances were businesses that had invested in technologies had seen significant improvement in business transactions.

"There have been quite a lot of moments where small scale businesses have implemented technologies and have seen transformations in the way they do things. I always say that if you are a small company, just invest in basic software technology which is less than a $1,000," he said.

The Managing Director of SAP West Africa, Kudzai Danha, said technology has given rise to giant digital companies.

He added:"In today’s complex world, simplicity is key for business to innovate, grow and win. Gone are the days of expensive IT infrastructure and complicated technology.  It’s time to go back to basics and enjoy easier, simpler experiences – both outside and inside of the office."

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