Richard Alexander Kyere leads the execution of Medikal’s BYK Concert

Marketing and events strategist Richard Alexander Kyere, widely known in industry circles as Focus, has once again demonstrated his prowess in large-scale event execution, serving as project manager for Medikal’s highly anticipated BYK (Beyond Kontrol) Concert.Held at the iconic Accra Sports Stadium on December 13, 2025, the concert drew an estimated crowd of over 68,000 fans, alongside key industry stakeholders, solidifying Medikal’s position as one of Ghana’s most formidable live performers.

The BYK Concert delivered a marathon night of music, energy, and spectacle, featuring an impressive roster of top-tier acts. Performances from Wendy Shay, Sarkodie, Bisa Kdei, Beeztrap, DJ Lord and legendary Obrafour ensured a consistent wave of excitement throughout the night.One of the defining highlights came in the early hours of the morning, when dancehall heavyweight Shatta Wale mounted the stage at approximately 6:00 a.m., delivering a commanding performance that kept the audience engaged well into sunrise.Medikal himself delivered three distinct performance sets, underscoring his versatility and stage command.

A particularly emotional moment came during a tribute segment dedicated to highlife icon Daddy Lumba, a gesture that resonated deeply with fans and drew widespread acclaim.From seamless stage transitions to sustained audience engagement, the concert maintained its momentum through the night, a testament to meticulous planning and execution.At the heart of this success was Focus, whose role as project manager encompassed the full spectrum of event delivery, from strategic planning and marketing direction to on-ground coordination. His leadership ensured that the BYK Concert was not only well-organised but also impactful in scale and experience.

The success of the event further cements Medikal’s growing dominance in Ghana’s live music space while reinforcing the Accra Sports Stadium’s reputation as a premier destination for large-scale entertainment events. About Richard Alexander Kyere (Focus)Richard Alexander Kyere, professionally known as Focus, is a dynamic figure in Ghana’s marketing, events, and music promotion ecosystem. Based in Accra, he is the founder of Xecute Team, an innovative event production hub established in 2015.Currently serving as Marketing and Events Manager at GHU D Park at Accra Mall, he has curated high-impact experiences, including large-scale UEFA Champions League viewing activations that consistently draw massive crowds.

With a career spanning over a decade, Focus has built an impressive portfolio across brand strategy, event planning, and project management. His previous roles include serving as a Marketing Specialist at EIB Network Ghana, alongside leading communications for global platforms such as the Global Citizen Festival in Accra and spearheading major projects like Black Sherif’s Zaama Disco concert.Blending creative storytelling with strategic execution, Focus continues to shape audience-centric experiences across music, sports, and corporate events, positioning himself as one of the key architects behind some of Ghana’s most memorable live productions.