The prank was pulled by his coworkers who secretly created a rather large personal ad for love for him -- on a billboard.
Matt Hill, 25, of Fife Lake, said his coworkers at Lark Lawn & Garden had him pose for a photo he thought was destined for the company's website, but he was instead shocked to find the picture and his phone number plastered on a billboard along M-37, south of Traverse City.
"Looking for a Valentine? Call, text of email Matt," the billboard reads.
"A couple of years ago, I'd have been really angry at something like this," Hill told Mlive.com. "But we're always doing crazy things."
Hill said he has received dozens of calls, texts and other messages from people who have seen the billboard and some of them seemed to have genuine interest in a date.
RELATED: Man pranks girlfriend with proposal on valentines day [Video]