Software vendor lets users upgrade to Windows 10 for free, even if it is a pirated version

Speaking to Reuters, Microsoft's Terry Myerson, said; "We are upgrading all qualified PCs, genuine and non-genuine, to Windows 10, the plan is to "re-engage" with the hundreds of millions of users of Windows in China, he said, without elaboration."

This  announcement is clearly targeted at the Chinese market, where two-thirds of all PCs run pirated versions of Windows.

By giving away Windows 10 for free, at least for the first year, Microsoft is deviating from its regular sales model for the first time.

The software maker announced earlier today that Windows 10 will be launching soon in 190 countries, with the vendor focusing its attention on China.

Lenovo has committed to rolling out the Windows 10 upgrade to its customers as soon as it becomes available, as well as stating that it would launch its first Windows Phone soon.

The Redmond giant also inked a deal with Chinese internet portal Tencent in bringing popular games such as League of Legends to the Windows 10 store.

Tencent has stated that it will also be working to roll out the Windows 10 update as soon as possible.