Apple to partner with China market

Apple, the world’s leading technology company is considering a trade-in program in the chinese market. This is coming on the heels of the recent statistics received at Apple’s head office that demand for the iPhone 6 resulted in a 70% revenue, annually, for Apple in China.

This strategic move was planned to give apple a larger share of the mobile phone market in china. Also, executives say that Apple has been considering the importance of a market like china is to its sales margin that is why they are going into the trade-In program in china.

The trade-in program is one of Apple’s innovative strategies, launched in 2013 to allow Apple users to swap their old iPhones for credit toward a newer device.