Managing director of Airtel Ghana leads team on regional stakeholder engagement tour

The team, made up of senior leadership from the company’s Sales and Distribution function, Corporate Communications and CSR, Human Resource engaged with customers, Trade and the Municipal Chief Executives of Sekondi-Takoradi and Cape Coast, the media amongst others.

Managing Director of Airtel Ghana and reigning CIMG Marketing Woman of the year, Lucy Quist has led a team from the Smartphone Network on a tour of the Western and Central regions as part of the company’s commitment to regularly engage with stakeholders across the country.

Commitment to providing customers with exceptional experience

The team engaged with customers in its retail outlets and key locations such as Market Circle and the Kotokraba market. They listened, encouraged and celebrated customers for making Airtel Ghana the telecom provider of choice in the country.

Speaking to some customers, Airtel’s Managing Director Lucy Quist reiterated the company’s commitment to providing unparalleled solutions to meet customers’ telecommunications and lifestyle needs. She said “providing customers with product and service offerings unmatched in quality and innovation and backed by exceptional customer service to enrich customers experience on our network is integral to our brand promise. We are reputed for our closeness to the customer, our commitment to listen to them and our openness to feedback from customers and the entire value chain.

This closeness provides us with valuable feedback and insights that enables us to constantly improve and to deliver solutions that meet customers’ needs and expectations”.

Some customers the team interacted with commended Airtel Ghana for improving network quality and introducing innovations such as Airtel Money Bosea – the first mobile phone based Nano loan scheme and Airtel Jara – the first mobile phone based savings scheme for customers.

Providing the most competitive reward scheme for vendors and retailers

Vendors within the Western and Central regions who retail the Company’s SIM cards, scratch cards as well as Airtel Money commended the company for introducing the most competitive incentive scheme for distributors and vendors. They indicated that the new scheme is a great incentive that will challenge them to grow their businesses.

Airtel’s Director for Sales and Distribution, Samuel Sarpong thanked the vendors and retailers for making the company one of the strongest in the two regions. He encouraged them to focus on growing their businesses and assured them of the company’s commitment to support them with better incentives and building their capacity.

He said “Ours is a business that believes in empowering everyone in our value chain to grow because we know that as you grow, our business grow too. We remain committed to supporting our distributors, vendors, retailers and everyone within the chain. Hand in hand, we will grow and soar together”.

Investing in local communities to enrich lives and empower Ghanaians

The team paid a courtesy call on the Municipal Chief Executives for Sekondi-Takoradi and Cape Coast, Mrs. Charlotte Otuwa Odoom and Mrs. Priscilla Arhin-Korankye respectively. The Mayors were engaged on Airtel’s infrastructure and CSR investment in the two regions.

Speaking specifically on CSR investment, Ishmael Wiaboh, Airtel’s Zonal Sales Manager for the Western/Central regions said

“Through our adopt a school programme through which we work with the government to make quality education accessible to vulnerable communities across the country, we have adopted the Himankrom Methodist Primary School in the Ahanta West District of the Western Region and over the years invested in renovating the school infrastructure, building a fully furnished library and in building capacity of the teaching body.  Through our Evolve with STEM initiative, we are engaging pupils from the William De-Graft Preparatory School in Cape Coast and donating books to help improve teaching and learning in the school”.

Both Mayors praised Airtel Ghana for its Corporate Social Responsibility programme and investment in education in the country – notably the Evolve with STEM initiative that is focused on inspiring belief and empowering young people to pursue Science, Technology, Engineering and Mathematics and Airtel’s adopt a school programme which seeks to invest in school infrastructure, libraries and ICT centers for primary and Junior High schools within the country.

Airtel is Ghana’s fastest growing telecommunications network with superior communications, connectivity and collaborative solutions for all customer segments. The company is the industry leader in data and digital innovation providing exceptional experience for customers on the network.

The regional tours are part of the company’s commitment to regularly engage stakeholders and get closer to their customers.


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