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Youths vandalize H&M shop over controversial advert

H&M shop in South Africa gets vandalized over controversial advert.

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A video showing teenage looking boys vandalizing an H&M retail outlet has been making the rounds on social media on Saturday, January 13, 2018.

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The violence aimed at the brand has been provoked by the racist ad which has since been pulled down by the brand and apologised for, albeit, in a lukewarm manner.

An H&M spokeswoman said: “This image has now been removed from all H&M channels and we apologise to anyone this may have offended.”

You would recall the debut of the controversial advert which showed a young black boy wearing a hoodie emblazoned with the slogan 'Coolest Monkey in the jungle'.

Social media users went on a rampage, calling out the brand for its insensitivity.

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Racist Ads

Dove has also had to pull down an ad and apologise for a new campaign which was released in October 2017.

The advert showed a black woman in a brown shirt take off her shirt to be revealed as a white woman in a white shirt after using the product.

This is hardly the first time the company has been caught in a racial storm over one of its adverts even though it has gone to several lengths to promote itself as a product born of diversity.

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Nivea is another cosmetic brand to commit a similar blunder.

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