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According to various media reports, Amazon’s online store will stop selling Apple TV and Chromecast devices.
According to Bloomberg, this could be because both Apple and Google do not offer Amazon’s video services on their own platforms so the American is probably getting back its own pound of flesh.
"It’s important that the streaming media players we sell interact well with Prime Video in order to avoid customer confusion," said Amazon in an email to third parties who sell on the site’s marketplace, according to the report.
The Bloomberg report further reveals that Amazon will continue to sell some third-party devices including Roku, Xbox, and PlayStation, since they let customers access and spend money on Amazon’s Prime video product.
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Amazon is fresh off some very significant wins at this year’s Emmy Awards, so it’s bolstering its reputation as an entertainment provider. As such it is not entirely unreasonable for the company refuse to offer streaming services from rival makers that don’t allow viewers access to Amazon’s original programming.
Another report by Variety suggests that, in theory, Amazon could build apps for these rival devices. But why bother when it can just goad customers into buying its own devices?