Pulse.com.gh logo
Go


DealDey Takeover Ringier Africa acquires DealDey to bolster new eCommerce subsidiary

DealDay, together with Ringier Africa’s other e-commerce platform Tisu.com.gh in Ghana and Rupu in Kenya will together form the newest subsidiary, Ringier Africa Deals Group, a joint venture between Swiss Ringier Africa AG and South African Slvertree Internet Holdings Ltd.

  • Published: , Refreshed:
Nigerian Online eCommerce Platform, DealDey play

Nigerian Online eCommerce Platform, DealDey

Digital Marketing and Online giant, Ringier Africa has acquired the Nigerian online e-commerce platform DealDey.

DealDay, together with Ringier Africa’s other e-commerce platform Tisu.com.gh in Ghana and Rupu in Kenya will together form the newest subsidiary, Ringier Africa Deals Group, a joint venture between Swiss Ringier Africa AG and South African Slvertree Internet Holdings Ltd.

DealDey is one of a handful of players in Nigeria’s very fluid e-commerce space. The digital shopping site aggregates daily online discounts on popular goods and services. It brands itself as Sub-Saharan Africa’s largest online deals platform, naming “over 1 million users, 15,000 active merchants, and 20,000 verified listed businesses.” Alexa ranks the DealDay at 41 in Nigeria.

                                                           Read More

Ringier Africa Deals Group is  enthused about the prospects of DealDey under Ringier and Silvertree leadership given that DealDey on its own was able to attract investment not less than $1 million from the Swedish investment firm Kinnevik in 2011.

Kinnevik followed that with $5 million in series B financing in 2015 with no equity percentage given for either round.

Ringier’s Stiegler named the acquisition as part of an expanding Africa strategy “to invest fully in four verticals within Africa: classifieds, content, digital marketing, and e-commerce.”

DealDey Co-CEOs Kehinde Oriola & Etop Ikpe say: “The DealDey team is excited about joining forces with the newly-formed Ringier Africa Deals Group. It offers great opportunities as DealDey brings a wealth of experience in technology, merchant management and consumer behaviour in Nigeria – and we will be leveraging the Ringier Africa portfolio in marketing, classifieds and media as well as Silvertree’s e-commerce expertise towards supporting the sustainable growth of the group.”

Silvertree Co-Managing Director Paul Cook says: “We are extremely excited to be entering three of Africa’s most exciting e-commerce markets, through our partnership with Ringier and joint investment into DealDey, Rupu and Tisu. Through this deal, we get to build on excellent existing platforms as we look to serve Africa’s emerging middle class. With Ringer’s deep content expertise and African footprint, we look forward to further accelerating the growth of these exciting businesses. Our focus will be on rapid but sustainable growth, as Africa’s e-commerce industry starts to mature and consumers look for world-class offerings, excellent customer service and great deals.”

CONGRATULATIONS.YOU HAVE WON A WATCH IN THE PULSE TREASURE HUNT. JUST LEAVE A COMMENT WITH YOUR PHONE NUMBER.

Do you ever witness news or have a story that should be featured on Pulse Ghana?
Submit your stories, pictures and videos to us now via WhatsApp: +233507713497, Social Media @pulseghana: #PulseEyewitness & DM or Email: eyewitness@pulse.com.gh.

Recommended Articles

Recommended Videos




Top Articles

1 Over 1 million Ghanaians have lost their jobs since 2017 – Reportbullet
2 Breweries companies to lay off over 1500 workers in Octoberbullet
3 Appointments Dr Hazel Berrard Amuah is new Human Resources Director...bullet
4 Investment banks in Ghana Top 5 investment banks in Ghana and why...bullet
5 How to create a verified PayPal account Learn how to create a...bullet
6 Freight forwarder sues GRA over CTN as policy begins on Oct. 15bullet
7 Salaries In 2018 Here are the dates public workers will be...bullet
8 How to create an NGO in Ghana How to register and start an NGObullet
9 Menzgold Issues Here’s why high profile Menzgold...bullet
10 How to write a memo How to write a memo like a probullet

Top Videos

1 Money Alert Meet Africa's richest womanbullet
2 Selorm Adadevoh MTN CEO dances Agbadzabullet
3 Dr Joseph Siaw Agyepong Nobody can collapse my company – JOSPONGbullet
4 Forbes 2018 Africa's billionaires rich listbullet
5 Former Capital Bank staff grills pork for survivalbullet
6 New Discovery Ghana discovers new mineral, lithium in...bullet
7 Bozoma Saint John 10 quotes from Uber top official, Bozoma,...bullet
8 Plane Crash Starbow suspends operations following plane crashbullet
9 New Phone Nokia’s MWC 2018 Event in Under 10 Minutesbullet
10 Support Finance minister buys Kantanka carbullet

Business

X
Advertisement