Economists charge investors to embrace the potentials of Africa’s emerging market

Berlinda Entsie 11:01 - 16 March 2017

Map of Africa

Africa must embrace the shifting world by exploiting the potential of its emerging market which will eventually turn on the lights for the next generation of Africans.

Founder and Executive Dean of the Nobel International Business School (NiBS) Professor Kwaku Atuahene Gima is urging businesses to put on the cap of creativity to take advantage of the emerging market in Africa.

According to him, emerging markets boost global economies making growth prospects for such markets much higher.

He spoke to Pulse Business during the launch of NiBS Executive MBA with Emerging Markets Focus.

The Executive MBA program is designed for aspiring leaders who want to develop bold foresight to embrace the full potentials in emerging markets.

Research says companies in emerging markets grow faster than those based in developed economies.

Professor Gima has therefore urged businesses to be “committed to acquiring the necessary skills to leverage the potentials of Ghana’s emerging market”.

Meanwhile, an economist at the Nobel International Business School, Dr Hod Anyigba has expressed dissatisfaction at the underutilization of digital means of running businesses in the country.

According to him, there is the need for businesses to invest in digital strategy in order to compete with global brands. He is therefore charging businesses to explore the numerous benefits that come with digital strategy.