Hotels create wellness centers and full-scale gyms to attract travelers who want to stay fit
Jason Moskal, vice president of lifestyle brands for hotel chain said “There is a need to develop a hotel that could deliver in helping travelers stay on the wagon and stay focused on their wellness and fitness regimens when they're on the road."
“One thing we heard from travelers was, I have a real tough time staying focused in terms of my well-being — whether it be fitness or rest or productivity — when I'm on the road," Moskal said.
"It became clear that there was a need and an opportunity these conversations sparked the launch of EVEN, a wellness-focused hotel chain owned by the InterContinental Hotels Group in the summer of last year.
But Moskal says that these types of fitness and wellness hotels are more than just the latest trend to hit the industry: They're becoming a necessity for hotels to stay relevant and competitive in the current market.
"I'm viewing it really being a paradigm shift in the mentality of people and how important it is to stay well," Moskal said. "I think more and more people are moving towards this idea of it's not just in my everyday life at home, but it's also when I'm on the road."
EVEN isn't the only hotel chain to notice this need though.
Multiple hotel chains have started to accommodate fitness-oriented travelers. And these hotels won't simply be about providing gym access to guests. Instead, they're planning to offer full wellness experiences.
Some are even going further to provide guests with everything from personalized one-on-one in-room training to a restaurant serving nutritionist-approved options, juice bars, and even apparel.
Although different from one another, the fitness and wellness options offered by more and more hotels have one thing in common: They're an answer to travelers' growing need to seamlessly maintain the healthy lifestyle they live when they're not on the road.