Snapchat users prefer messaging over Stories or Discover (SNAP)

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Snapchat is still a platform mainly used for messaging, despite the company’s release of new features in 2017 and efforts to drive usage to other parts of the app, according toThe Daily Beast.

The publication unearthed daily user metrics, which are not publicly disclosed by the company, for nearly every feature of Snapchat.

The data, which spans from April to September 2017, pertains to Snap Map, Discover, and Stories.Snap Mapallows users to share their location with others and also discover popular snaps from certain areas around the world. Discover is the section of the app that displays the app’s TV-like shows and publisher content.

The data indicates that Snapchat users prefer messaging over posting to Stories and browsing through other content:

Meanwhile, Snapchat is banking on its major app redesign to encourage engagement with features like Stories. In November, the company unveiled the redesign of its app, which separates publisher content from friends' photos and videos. The company made this adjustment because keeping professionally produced publisher content and users' Stories in the same area has caused some users to feel like they have to perform for their friends, rather than just express themselves, according to the company. The redesign could eliminate feelings of having to compete with publisher content, encouraging users to post more Stories.

Laurie Beaver, research analyst for BI Intelligence, Business Insider's premium research service, has compiled a detailed report on the battle for the smartphone camera that:

Interested in getting the full report? Here are two ways to access it: