Pepsi have attempted to attract a politically active younger demographic with its latest TV advert.

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The two and a half minute advert features a track by Bob Marley's grandson Skip Marley.

The TV ad shows model Kendall Jenner appear to calm a protest by handing a cop a can of Pepsi, sparking obvious comparisons to recent anti-police demonstrations.

It's not clear what the protest is supposed to be about - many of the signs read general phrases like "Join the conversation" and "love."

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The commercial is being criticised by people who have interpreted it as a co-opt of the resistance movement whilst featuring a privileged, white, famous young model using a drink sold by a massive conglomerate to create peace between activists and law enforcement.

Pepsi in a statement said: "This is a global ad that reflects people from different walks of life coming together in a spirit of harmony.

"We think that's an important message to convey."

Reactions ranged from humorous jabs to calls for whoever is responsible for the commercial to be sacked.

Social media hits out at silly Pepsi advert