Vlisco celebrated the reopening of its flagship store and launched its new season collection at the Accra Mall, on Tuesday 11th April.

The event was coupled with the 60th birthday celebration of one its loyal consumers Mrs Winnifred Ampofo. Hosted by acclaimed media personality Anita Erskine, the simple but colourful event was very entertaining with exciting promotions which ensured the event was one to remember.

Speaking at the event, Marketing Manager of Vlisco Mr Stephen Badu said the store was redesigned with its customers in mind and that Vlisco aims to provide its fashion-savvy customers with more exciting fashion and a differentiated customer experience.

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He said, “Whenever you visit our newly renovated boutique, you will be pampered by ample choice, professional advice and styling tips from our staff. If you are a ‘Connoisseur of style’ and lover of authentic Wax Hollandais, come and enjoy the new and improved unique Vlisco retail experience.”

Adored by patrons for its colourful and vibrant fabrics, such as Wax Hollandais, Super-Wax and Java, Vlisco has over the years influenced and contributed to the growth of the fashion landscape in West & Central Africa.

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The refitted Vlisco boutique reveals a new environment concept where Vlisco aims to make the customer experience, and their journey towards their dream outfit, as pleasurable as possible. Vlisco connoisseurs will be thrilled to still find old favourites, new products as well as new services and promotions all under one roof.

Guests at the reopening were treated to a fashion show with elegant outfits created by Stylista with new season fabric from Vlisco. Stylista showcased her talents by merging unique and bold colourful Vlisco fabrics.