Decathlon French equipment giant opens West Africa's largest sports shop in Accra

The store, located at the Junction Mall in Nungua, occupies an impressive 1,250 square metres and is stocked with over 3000 products spanning over 40 different sports disciplines

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French sports equipment giants Decathlon on Thursday evening officially opened their flagship sports shop in Ghana.

The store, located at the Junction Mall in Nungua, occupies an impressive 1,250 square metres and is stocked with over 3000 products spanning over 40 different sports disciplines. It is West Africa’s largest sports shop.

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The official opening of the store was held via a VIP launch, with Government officials, members of the diplomatic corps and other distinguished personalities invited to have a firsthand experience of the facility.

Among the dignitaries present were the French Ambassador to Ghana Francois Pujolas, Trade and Industry Minister Alan Kojo Kyeremanteng, Deputy Sports Minister Pius Enam Hadzide, Minister of Information Mr Mustapha Hamid and Tourism Minister Mrs Catherine Afeku.

play French Ambassador to Ghana Francois Pujolas (L) and Trade and Industry Minister Alan Kyeremateng (R)

 

Speaking at the launch, the country manager of Decathlon Ghana, Kwesi Tabury, highlighted the vision of the sports brand. He expressed Decathlon’s pride at finally venturing into Ghana, hailing the country’s viable atmosphere for investors. He revealed the company’s long term vision of setting up over 50 shops across the country.

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“As a French company we have over 300 stores in France and also over 214 stores in China. Basically in Europe we are the leaders in sports. The company is a youthful company but our mindset is to find the key to help everybody at everywhere,” Tabury said.

play Decathlon Ghana country manager Kwasi Tabury

 

“Our business model is to listen and understand the customers. It is key for us to understand the need of our customers. After this we can design and produce our own products for everybody. More than 15% of our products are made here in Africa. The quality of our products is key to us. All the products here are of 2 years warranty.”

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The French Ambassador Mr Francois Pujolas on his part shared his delight at the opening of the mega sports shop In Ghana. “I think maybe at some point there will be factories to manufacture the goods that will be sold in the stores in Ghana. That is what I call a long term commitment, and that means in country terms, job creation and value addition.”

play Decathlon will be selling over 3000 sports equipment in Ghana, with prices starting from as low as GHC 10

 

He further illustrated the current partnerships that France is enjoying with Ghana including the recent Accra-Paris direct route courtesy Air France.

The Minister of Trade and Industry, Alan Kyeremanteng commended Decathlon for making such a great investment in Ghana.

“Ghana and France have enjoyed excellent diplomatic relations for several decades and these political ties have been further enriched by the commercial ties that we also have.”

play The event featured a colourful cultural display

 

The mega sports shop will be opened to the General public on Saturday 22nd April, 2017.

Decathlon, heralded as the world's largest sports equipment retailer, was founded in 1976.

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