Sports equipment giants Decathlon is entering the Ghanaian market with some corporate social responsibility
The well-attended event, hosted at the East Legon branch of the restaurant chain ‘Lord of the Wings', saw items donated by Decathlon and signed by Ghanaian football legend Abedi Pele auctioned at various prizes.
Footballs, bottles, jerseys and bags with the three-time African footballer of the Year’s signature on them received high patronage from the various guests gathered.
The founder and C.E.O of Astros Academy, Wessam Moussallem, thanked all stake holders for their support of her project, which has grown since its modest inception five years.
The football-loving lady, amidst tears, also pledged her unending commitment to unearthing football talents in Ghana, announcing plans to organize justifiers to screen thousands of gifted yet underprivileged footballers looking to make it.
The country manager of Decathlon Ghana, Kwasi Tabury, told pulse.com.gh that his outfit is committed to partnering social sporting projects in order cultivate a sporting culture among Ghanaians characterized by accesibility to equipment. The company has already sponsored the Marcel Desailly foundation by providing sporting equipment to children.
Decathlon, which has been producing diverse sports equipment across Europe for over 40 years, will in April open a retail store at the Junction Mall in Nungua, a facility that will be the largest sports retail shop in the whole of West Africa.
According to Mr Tabury, a Ghanaian who has has risen through the ranks at Decathlon for the last 17 years, the shop will be stocked with over 3000 items from across 40 sporting disciplines, including those alien to Ghana that they aim to promote like skating, snorkeling, scuba diving, hiking and kayaking.
The merchandise will be available at the Decathlon store and on the website www.decathlon.com.gh, with prices starting from as low as Ghc 10.